Since the early stage
The discovery process started with a benchmarking on the global car-sharing solutions, followed by researches on consumer engagement about the topic. Based on the outcomes, and after defining our personas, I've designed the brand, colors, style-guides, and first concept for the apps (iOS, Android, and Web).
Finding a match
As a renter: By interacting with the app, the user can find and request a car to rent, later pay through the app and manage the entire rental process.
Rental request, check-in and check-out
The car owner has control of the process: Receiving and analysing the rental request, delivering the car keys and validating the check-in and check-out through the app.
Designing the app
By applying lean design and working closely with the development team, I was able to provide a polished user interface and a smooth user experience for a complex product structure.
Web app
Advertising moObie
I co-directed the creation of our very first video presenting moObie to the audience. Creating the screenplay and storyboard, selecting the cast, and participating in the filming and editing process.
Branding material
